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Page Authority Checker


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About Page Authority Checker

Page Authority checker is a new and helpful search engine optimization tool. It allows you to look at the page authority of up to twenty websites at a time. By entering each website's URL in on a separate line of the entry field you can tell the page checker which site's pages authorities you want to include in your search. The advantage of this is that you can compare multiple pages of your own website with several pages of a competitor's website side by side. Moz, the company that developed the page authority scoring system, has said themselves that because of the way the score is calculated, and it's logarithmic scaling value, the number is only useful when compared to other pages of other websites. 

By using this tool to find thing page authorities of pages on your websites, and pages on other people's websites, you can start to get a good idea of where you stand. With this knowledge, you can begin to work on improving your website's onsite and offsite SEO and watch as your rankings and scores begin to creep up. 

What Is Page Authority?
Page Authority, or PA, is a score developed by an SEO research company called Moz. the score is designed to holistically determine one of the many factors that most search engines now take into account when determining where to rank your site on its results. This score does not, according to Moz, take into account on-site content optimization or keywords. Instead, it looks at mostly off-site optimization such as backlinks. That being said, the factors it looks at are still diverse, with Moz saying there are over 40 different elements that make up the score.

Page Authority is not a direct analog to the score google's search engine is assigning your site. In fact, almost nothing is known about how Google actually determines page rank. This is done because if everyone knew exactly how the search engine determined a page's rank in the search results they would exploit the algorithm in obnoxious ways. Similarly, Moz is pretty secretive as to exactly what those 40 secret ingredients are that go into their Page Authority score. 

We do know, however, that two of the factors are other well-known scores developed by Moz. These are called MozTrust and MozRank and have several of their own factors that determine what kind of score you get. We'll take a look at how these two critical components of Page Authority are determined, and then look at some ways you can improve the search engine optimization of your website by improving your Page authority score. 

MozRank
MozRank is one of Moz's original creations and was one of the first successful attempts to simulate the Google search engine algorithms means of determining how much other people are talking about a site. This score is determined, in short, by looking at how many backlinks your site has received. Backlinks are simply links, either inserted as hypertexted or pasted in as plain text, on someone else's site that leads to your site.

MozRank is also weighted so that sites with higher domain authority linking back to you will result in a bigger impact on your page authority. If Wikipedia, for example, linked back to your site as a source, it's high domain authority will cause your MozRank to rise substantially. On the other hand, a small blog with a low MozRank linking to your site will not make much of a difference at all to your MozRank. 

MozRank is scored on a one to ten scale and because it is considered an older style of SEO now the actual formula is publicly available. The formula shows that, as mentioned, the ranking weighs links from other sites with lots of links more heavily than those with fewer links. There is also a factor, however, called Domain MozRank. This is a lesser-known part of MozRank that few sites are well optimized for. This is a form of on-site optimization and accounts for how much your website links to itself. This allows search engines to ensure that your site is properly mapped and will work properly when it sends a visitor there. This is an important, and often overlooked element of MozRank and Page Authority.

MozTrust
Over time people began to understand this element of the search engine algorithm more and more and eventually began to exploit it in ways that were disadvantageous to users. Naturally, search engines had to come up with more clever ways of determining how much equity site had with other internet users. In turn, SEO research firms had to learn to respond to the changes that had occurred. Yet again, Moz was the one who developed a score called MozTrust.

This score is very similar to MozRank but it includes a few distinct features that make it special. The way MozTrust ranks links from different types of sites is very different from how MozRank does it. MozTrust values backlinks coming from .gov and .edu sites much more than other types of sites. This was essentially the search engine's way of ensuring that backlinks were legitimate and not coming from some kind of strange exploited websites, as was the problem that was occurring during the MozRank era. 

The inclusion of these important changes meant that the quality of a website's scoring was more accurate, and the goal of giving people better search results was achieved. MozTrust was a huge success and is the second known factor that makes up Page Authority. 

How to Use What You've Learned to get on Top of the SEO Game
As is the constant struggle in the world of search engine optimization, things are always changing. The perpetual progress of Google and other search engine's algorithms have forced SEO firms like Moz to continue developing better and more complex scores to keep up with the need for detailed and accurate web SEO data. Moz's response to this constant demand was by developing the Page Authority score we are now loosely familiar with.

This score is much more complex than what has been seen in the past and takes into account over 40 different factors. This is a double-edged sword for people looking to search engine optimize their website. On the one hand, it makes it much harder to gain a high ranking on a search engine's results page, and that process of climbing the ranks takes a much longer time than it would have even just a couple of years ago. On the bright side though, is the fact that this system really works in doing what it was designed to do.

The stringency of the Page Authority system means you can still work to earn your way to the top of the search rankings. The system is designed to measure how much trust other people and other websites have in the information and content your website is producing. It does this by measuring how many people are talking about the content on your pages by linking back to them, and also by looking at who is linking to your website. By improving the number and variety of these links you can improve your Page Authority and in turn your search engine ranking. Let's look at some of the best ways to improve the quality and quantity of backlinks and Page Authority.

1 - Upload Great Content to EARN High-Quality Backlinks
The complexity of the Page Authority algorithms serves a very focused purpose within search engine rankings. They aim to improve the quality of content that the people looking things up on the search engine are given. They seek to do this by looking at how many people are talking about a site and what kinds of sites are talking about you. One of the simplest and most legitimate ways to improve this score is to get more backlinks by uploading tons of quality content.

This may sound obvious, but many people are looking for some kind of quick shortcut. Unfortunately, as the formulas search engines use to rank the content on the web and present it to consumers get more complex it becomes harder and harder to build a website that can rank highly without tons of quality content. If you're making a blog and trying to get it to the first page of a search engine it is going to be very hard if you're not getting tons of backlinks, which can be done by uploading tons of content.

By making sure you upload as much trustable, shareable content as possible you will maximize the number of links your site gets from other sites. This really is one of the best ways to improve your site's Page Authority.

2 - Upload Original Content InfoGraphics
One of the most effective ways you can generate tons of backlinks that lots of people aren't taking advantage of is infographics. Visuals, in general, are very "shareable" which is great in an SEO world where getting people to embed and link back to your content is a big deal. Infographics, in particular, are a great way to convey information. Studies have been done that show that infographics convey up to 90% more information and that 50% more of your brain was active in visual processing when looking at an infographic than traditional text.

This incredible informative nature that infographics have means they are often posted to very credible sites, which will then link back to you as accreditation. Wikipedia often features infographics from other sites, and having one of your images, or several, into related Wikipedia pages could very well make those pages the authority on the subject in the eyes of search engines. Infographics also have a chance to be posted on .gov and especially .edu sites where, thanks to the MozTrust formula, it will have a tremendous impact on your Page Authority score.

Making fresh new infographics for your loyal viewers will almost undoubtedly increase your Page Authority. Their shareability makes them the perfect candidate for someone who is trying to increase their page authority. 

3 - Have Ample Internal Links
One of the most often overlooked factors of SEO when it comes to Page AUthority is the fact that one of the major components, MozRank, includes a factor for on-site search engine optimization. This part of the Page Authority formula accounts for all sorts of internal links and attempts to ensure that your site is easily navigable by visitors that it sends your way. If your pages do not have outbound links, with at least a good portion of them being to your own site, your Page Authority will suffer.

To optimize this element of your website begin by making sure every major directory page of your website has some kind of outgoing link to every other directory page of your website. This is the absolute minimum requirement for any website to have. If you have a blog then you should go through each of your past posts and include a hyperlink in some piece of text that sends the visitor to a related blog post on your own site. This is great for you because it gets your blog more clicks and shows visitors more of your content. On top of that though, it increases the number of internal links your site has. If your site has only links that lead to other pages on your own site though it can hurt your Page Authority score. To avoid this include about one link to another site in your content for each link that leads somewhere else on your site.