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While the world may not look like the fantastic, otherworldly place that most science fiction imagined the twenty first century to be, things have changed so much more in the past thirty years than could ever have been dreamed of. Sure, there are no flying cars, holograms or robots. At least, for a few more years, these things reign true. Yet, the face of society itself has changed in ways only those very dedicated to computer science could have come close to predicting.
Computers and the internet have become literally a whole new dimension to daily life both personally and professionally. It’s as real and important a dimension to life as any other – to increasing numbers of people, in fact, it’s more so. While those who remember a time before all of this, the phasing out of various old standbys (video rental stores, brick and mortar establishments, printed media) may be slightly sad, nobody can argue that many of the changes have been for the better.
Never has it been easier to find exactly the business and service one is searching for. Never has it been easier to learn any information at the push of a button. Future generations will be unable to imagine a time when communicating with anyone, anywhere in real time was absolutely impossible. Families can be brought closer together regardless of distance, and everyone can feel included as they find others whom share their interests.
However, the internet was not always this helpful. It’s only with the advent of modern search engines that the internet we all enjoy became possible. Search engines as a basic concept are, of course, nothing new. They existed as far back as the early nineties (Alta Vista, Web Crawler, Lycos to name a few). They did not, however, work the same way as they do now. There was a time when a website owner had to register their site with search engines, to be found. Server arrays were just not powerful enough and bandwidth was just not bountiful enough, for them to work any other way.
This meant that a lot of things were hard to find unless web addresses were memorized, a site was properly indexed, or link exchanges were well-done enough. Google famously changed the way things were done, when it debuted near the end of the twentieth century.
Being ranked with a high index in Google’s search results is basically the holy grail of internet presence and marketing for any business worth its salt in this century. Since all subsequent search engines since have duplicated the formula pioneered by Google, there’s no escaping the sciences crucial to being a Google master.
Fortunately, it’s not a shot in the dark. Armed with a Google index checker and a solid knowledge of SEO, any business has a solid chance of being ranked very high (and thus being more visible) in Google’s search results. How does this work, and why?
SEO, or search engine optimization, is all about knowing how modern search engines work and staying on top of the logistics and statistics that define the climate for such factors at a given time. Modern search engines actually take advantage of more powerful servers and better bandwidth, to cruise the internet, looking for new pages, new domains and anything else that wasn’t there before. They then cache various aspects of these things, for quick look ups later.
When a user enters a search, various combinations of the words in the search are itemized as “key words”. Google then looks at the internet as it was when last it mapped it, and checks for the most relevant results based on how well-placed, frequent and logical the placement of these key words is. It also checks secondary key words (which are synonyms and different wordings or spellings).
Long story short (the algorithms for this are actually very convoluted and have a bad habit of changing frequently), the embedding of related terms in the text, titles and other page data increase its likelihood to be ranked higher in search results. Obviously, the higher the rank (closer to the top of the results), the better.
Well, no site or business starts at the top, as traffic is also another variable that allows the ranks to be climbed. It’s important to know where one stands in these rankings, to properly strategize for SEO content moving forward. Unfortunately, doing this manually is not a small task to say the least. Most Google searches tend to return upwards of hundreds or thousands of pages of results. After about two hundred or so results, the ordering is less reflective of relevance as it otherwise should be.
So, finding where in the rankings one might be after page three or four, and determining why the rank is so low, are not something that should be done manually. The time consumed doing this (and the chances of missing it altogether) can be rather severe.
This is where a Google index checker comes in very handy, obviously. This tool can find out how far down in the listings a site is appearing, and return this data as either a literal index number or page number. Most of these tools can check an index based on many combinations of keywords, and even tie into Google’s logistics to enhance the search the proper way, so it reflects the order resulting from a real search.
How does a Google index checker work? Rather simply, in all honesty. It simply ties into the Google API to check those keyword logistics, and then builds a URL that includes the search in question. It will get results quickly, and will continue to pull pages and search their contents until it spots the query in question.
In recent years, Google has made these tools easier to build. Where once, Google was very closed when it came to letting third party data mining tools interact with their stuff, their attitude has changed a lot over time. Modern Google APIs have functions and interfaces specifically intended to let something like a Google index checker quickly and easily obtain the data needed.
Really, when it comes to a standard computer doing standard searches, this all seems pretty cut and dry. Of course, an index checker is important, and of course the closer to the top of the first page, the better. However, this isn’t just about climbing, it’s also about ensuring a presence doesn’t go completely undetected.
This new concern is the result of smart devices that have gained traction in recent years. Smart phones, tablets and home assistants like “Alexa” have added a new dimension to search optimization and the impact of very bad index positions. These devices have popularized voice searches and text to speech results of a sort popularized in old cyberpunk science fiction.
When they first came around, these things weren’t that intuitive, but that’s no longer the case. The problem is, when one of these devices is reading back the results, it has a severe limit imposed on how many results it will obtain. Obviously, this is so the device doesn’t spend a century reading page after page of data ad nauseum.
A very, very poor ranking means these devices will very likely never find an entry, meaning a brand new demographic previously averse to using the internet, will be inaccessible to a business whose online presence isn’t as visible as it really needs to be.
This has put more pressure on SEO professionals. Where being within the first four pages was once considered an average success, now being on a page lower than the first two is considered a disastrous failure.
This visibility arms race isn’t something that’s going to go away. These things do, however, seem to be cyclical. Once the viability range for index position becomes too narrow, the algorithms Google and its competitors use will change. So, too, will the search aggregation systems featured in these devices. The whole thing will repeat, much to the frustration of SEO professionals who have to constantly change their best practices to match this reset and ever-increasing crunch cycle.
However, Google isn’t the only search engine out there, right? Is a Google index checker really good enough on its own, or do other checkers like it for the couple other “serious” competitors need to be used as well?
There seem to be two answers to that question. Some would say that these engines are so independent of Google (by deliberate design) that their cycles and algorithms change at very different intervals. In this case, it would seem likely that specialized index checking tools for these would also be needed.
Others argue, more believably, that these engines are so parallel due to inevitability and a need to accommodate those aggregation services, that rank in one will reflect the rank in others quite accurately. Also, many of these tools tend to, either way, be designed to handle more than just Google.
At the end of the day, though, how important are other engines like Bing and DuckDuckGo? On average, they’re a fair bit less important. However, it is worth noting that DuckDuckGo is easier to access in some countries that have strict regulations on accessibility with which Google is less willing to comply. Bing, while often not taken seriously, does have a much better video search complete with full-playback previews. Google doesn’t do that, for reasons that remain a mystery.
Google is also not without sin at times. Many users are fearful of Google’s very open policy of storing every navigation and search done through their tools. While most people have nothing to hide, being a statistic like this is something a lot of people find rather disquieting. It’s understandable, in an age where privacy is such an endangered premium, threats to which make the news on a seemingly daily basis.
Google, which was once famous for, as said before, refusing to comply to forms of censorship, has recently demonstrated an increasing willingness to let corporations neuter its effectiveness. Very recently, the “view image” button was removed from Google’s image search. This button used to take users directly to the image’s URL and make said image easy to share, download and view in full detail. It was removed due to bullying from the likes of GettyImages.
Google’s not going to go away, though. They’re at the top of the totem pole in this industry, and that’s not likely to change any time soon. While it’s important to be mindful of index locations in its competitors due to the reasons just stated, they in no way reduce the importance of prioritizing Google unless very special circumstances are present.
Remember as well that the very face of marketing as a whole is being forced by technology and trends to change on a fundamental level. With the increasing extinction of newspapers, magazines and interest in traditional broadcasts, the old fashioned printed ads and commercial interruptions are no longer the viable go to tactics they once were.
People never liked interruptions, and many ignored the printed ads anyhow. Ad blockers are making even pre roll advertisements on the likes of YouTube less potent compared to how they were in the past. The cumulative results of all of this are that SEO is more and more the only real way for a business to make itself known to the public, especially before it’s accumulated enough clout to be part of the public consciousness.
This environment can of course change in the future, in ways not yet predicted. The fact that a Google index checker is a vital tool in marketing effectiveness now is the result of such unforeseen changes anyhow. Nobody said the future would be easy. Good thing the tools for managing the future are.